- Client
- Form & Shade
- Location
- Al Quoz, Dubai
- Year
- 2024
- Programme
- 14 days
- Scope
- Art direction · Photography direction · Build
The brief
Form & Shade produce the millwork behind some of the city's best-known interiors, always under someone else's name. They wanted designers and contractors to specify them directly.
What we changed
- 01
Structured the site around materials and joints rather than finished rooms — veneer, brass inlay, curved solid, stone-to-timber.
- 02
A specification enquiry form that captures drawings, timber species and site dates in one step.
- 03
Directed a half-day workshop shoot; the resulting library carries the whole site with no stock imagery.
What moved
- 2.4×
- Direct designer enquiries
- +61%
- Average enquiry value
- 14d
- Brief to launch
Your studio, next.
Two studios a month, ten to fourteen working days each. Bring your last three projects and we will tell you what the site should lead with.