A portfolio that finally moved at the pace of the studio.
- Client
- Wren & Holt
- Location
- Auckland, New Zealand
- Year
- 2025
- Programme
- 11 days
- Scope
- Art direction · Portfolio architecture · Copy · Build · CMS
The brief
Wren & Holt had a decade of villa work sitting inside a template that flattened every project into the same three-column grid. Enquiries came in, but from the wrong end of the market — homeowners asking for a single room refresh rather than full-villa clients.
What we changed
- 01
Rebuilt each project as a sequenced walk-through — approach, threshold, living, private — so a visitor reads the space the way they would visit it.
- 02
Moved budget signals into the open: project scale, duration and scope sit at the top of every case study.
- 03
Put the enquiry form after the second project rather than in the footer, where 71% of readers never arrived.
What moved
- 3.1×
- Qualified enquiries per month
- +184%
- Time on project pages
- 98
- Lighthouse performance
Your studio, next.
Two studios a month, ten to fourteen working days each. Bring your last three projects and we will tell you what the site should lead with.