- Client
- Atelier Noor
- Location
- Business Bay, Dubai
- Year
- 2025
- Programme
- 10 days
- Scope
- Positioning · Design · Build · Bilingual EN / AR
The brief
Atelier Noor competes for hotel and restaurant fit-out packages against firms three times their size. Their old site led with capability lists; procurement teams could not tell what they had actually delivered.
What we changed
- 01
Led with completed handovers — value, duration, seat count, snag-free date — the numbers a procurement lead scans for.
- 02
Built a downloadable capability statement that stays in sync with the site, so tender submissions never go out of date.
- 03
Full Arabic mirror of the site, with the layout flipped rather than translated in place.
What moved
- 6
- Tender invitations in 90 days
- 0.9s
- Largest contentful paint
- 42%
- Arabic-language sessions
Your studio, next.
Two studios a month, ten to fourteen working days each. Bring your last three projects and we will tell you what the site should lead with.