- Client
- Halden House
- Location
- Cape Town, South Africa
- Year
- 2024
- Programme
- 12 days
- Scope
- Positioning · Design · Build · Meta ads landing pages
The brief
Halden House were spending well on Meta and sending every click to a homepage that spoke to nobody in particular. Cost per qualified lead was climbing month over month.
What we changed
- 01
Separated the brand site from the campaign pages, so paid traffic lands on a page written for one property type.
- 02
A pricing band stated in the open — the single fastest disqualifier for the wrong enquiry.
- 03
Handover process laid out week by week, because turnkey buyers are buying certainty as much as taste.
What moved
- −48%
- Cost per qualified lead
- 4.7%
- Landing page conversion
- 12d
- Brief to launch
Your studio, next.
Two studios a month, ten to fourteen working days each. Bring your last three projects and we will tell you what the site should lead with.